Press Releases

Media veteran Jonas Eriksson is the new Chairman of the Board of Swedish tech company United Robots, world leading provider of automated editorial content for the news publishing industry. Jonas Eriksson has a background in e g Bonnier and was the CEO and chief editor of Swedish news agency TT for eight years.

"United Robots has created a market for their pioneering tech and products, and I very much look forward to being part of this journey going forward,” says Jonas Eriksson.

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United Robots has signed up the first client for automated sports content in the US. The company is working in partnership with local media group Forum Communications, delivering robot written match reports from junior leagues for the publisher's ice hockey vertical The Rink Live in the US upper Midwest.

Says General Manager Neal Ronquist, “I am excited to partner with United Robots to expand our content offerings to our readers. Nothing can replace the work of our talented journalists. Technology does, however, afford us unique opportunities to cover more teams, more players, in an efficient and creative manner."

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Colombian news publisher El Espectador has signed an agreement with United Robots for automated match articles for a number of major domestic and international football leagues.

Says Sports Editor Luis Guillermo Ordoñez: “Up until now, we have only been able to produce two or three reports on the most important matches from each league. Once we go live with United Robots’ service, we will be able to produce four times more international content and double the domestic. For some matches we don’t have the possibility to publish a report immediately, and now it will happen as soon as play is over.”

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Guatemalan sports publisher Antorcha Deportiva has signed an agreement with United Robots for automated match articles for some 4,000 football matches yearly.

Says Francisco Aguilar, Director of Antorcha Deportiva: “The strategy is to offer comprehensive coverage round the clock. We believe that publishing thousands of articles, each with a dozen hits, generates value in several ways. It’s about volume and reach, where local sports articles go viral in small groups, and so we can reach large audiences on a hyper-local level. It is also about building our brand as one that covers all leagues and divisions, including the minor leagues and the youth leagues.”

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US local media group McClatchy have signed an agreement with automated journalism provider United Robots for a pilot partnership to deliver automated news about home sales in Sacramento County, CA.

Says McClatchy Managing Editor, Audience Engagement, Cynthia DuBose: “Our focus is on serving our communities, and a key component of that service is providing streamlined access to content that is relevant to our readership. Timely and accurate real estate information is in high demand in this tight housing market, and this agreement will enable us to deliver that information to Sacramento Bee readers at a time when they need it most.” 

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Swedish tech company United Robots have established themselves as the go-to provider of solutions for robot journalism. €1,5 mi in capital from Investment AB Spiltan will now allow the company to significantly accelerate expansion across international markets, as demand for automated journalism gathers pace.

Full press release here

Swedish local media group NWT Media have signed an agreement with United Robots for automated content for the group’s publishing channels. The agreement includes automatically generated content in sports, real estate, traffic, weather, company registrations & bankruptcies as well as the editorial news alerts service Breaking Desk.

“By deploying robot journalism, the goal is to be able to offer our readers even better and richer local journalism, not least thanks to the breadth of coverage possible,” says NWT Media Publisher Mikael Rothsten.

Full press release here

Nyheter24.se, one of Sweden’s largest news sites, has taken a strategic decision to use automated content in order to further broaden the journalistic offering. The company has signed an agreement with United Robots, provider of Automated Content-as-a-service. The partnership initially encompasses delivery of automatically generated top lists on real estate sales to be published on the news site.

Full press release here

Swedish sports data and media veteran EverySport Media Group have signed an agreement with United Robots for automated content from the Sports Robot as well as the Transaction bot.

Says ESMG CEO Hannes Andersson: “The strategy is to offer comprehensive coverage. We believe publishing thousands of articles with a dozen or so views each, generates value in a couple of ways. Firstly it’s about reach, which is the foundation of our current business model. Local sports articles often go viral in small clusters which means we reach big audiences on hyper local level. It’s also important for our brand to be seen to provide coverage of all leagues and divisions, including junior ones.”

Full press release here

Local media group Gota Media is the latest of a growing fleet of Scandinavian publishing houses who see the value of automating as much of their routine reporting as possible. Gota Media have signed a group-wide contract for most of United Robots’ robot produced content services.

For Gota Media, investing in newsroom automation is a strategic decision geared to driving value in its local journalism and for its readers. Says Peter Sigfridsson, Head of Production Development: “Gota Media want to leverage current industry developments. By automating routine reporting, we free up editorial time and resources to create more qualified journalism which adds value for our readers and support our reader revenue business.”

Full press release here