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Expanded real estate texts boost subscriptions

Norwegian regional title Bergens Tidende has launched a Home Sales vertical with automated real estate articles. The texts include data analysis on property, neighbourhood, city level and more. The articles are enriched with Google streetview images, satellite maps and "drone footage" frames from Google's panorama function. All automatic.

What the automated content looks like on site

The BT.no home page promo section

BT-TopHorisontal-1

Top five list (properties in the neighbourhood, by price) as seen on mobile

Skärmavbild 2020-11-25 kl. 15.08.46

The "drone footage" frames (Google Panorama), with address label.

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