In June, Schibsted’s regional title Bergens Tidende launched a completely new premium vertical on BT.no. Boligsalg (Home Sales) consists solely of robot written articles about house and apartment sales, tagged down to street level to enable hyperlocal segmentation (see image). The high quality of the articles and images combined with the accuracy of the geo targeting now drive 60–70 subscription sales a month for the Norwegian publisher.
New client. A second of Schibsted's Norwegian regionals, Stavanger Aftenblad, will start publishing robot texts. SA follows sister publication Bergens Tidende in setting up a Home Sales section on the site, publishing automated texts enriched with Google Streetview, satellite maps and drone video frames – with a view to drive subscription conversions. Live in November.
Atlanta Journal Constitution have for many years published yearly reports on Metro Atlanta real estate prices at county level. This year they've deployed United Robots' real estate texts, which have been modified to suit the huge metropolis and AJC readers. The texts are here.