Our robots use SMS to automatically interview team coaches after matches – an innovation that won third place in INMA's Global Media Awards in June. This year over 2000 football coaches in Sweden and – for the first time – Finland, will take part. For Finland, the first ones were published in HSS Media titles Vasabladet and Österbottens Tidning on June 15.
The Swedish football leagues started back up at the weekend, and with it United Robots' delivery of automated texts and match illustrations – team logos with the result. This season we've got more publishers on board than ever. Another two Swedish media groups, NTM and Stampen, now take robot match reports for all their titles. The new ones are Alingsås Tidning, Bohusläningen, TTELA, BLT/Sydöstran, Ulricehamns Tidning, Norrbottens-Kuriren, NSD, Piteå Tidning, Gotlands Tidningar.
The past weeks have seen an extraordinary acceleration in the unfolding story of the coronavirus. Newsrooms are working hard to keep up with events and create a quality breaking newsservice to readers. As a part of the industry, United Robots is working intensely to assist in these efforts.