Swedish local media group Gota Media is the latest of a growing fleet of Scandinavian publishing houses who see the value of automating as much of their routine reporting as possible. Since we launched in 2015, with Mittmedia (now in Bonnier News Local) as our first partner publisher, newsroom automation has become standard practice in Sweden, freeing up editorial resources and driving business effects, including reader revenues.
We're soon launching our brand new Player Transaction Bot, in partnership with the world's leading ice hockey data provider Elite Prospects. The new robot will generate a text every time a player is drafted or traded.
In June, Schibsted’s regional title Bergens Tidende launched a completely new premium vertical on BT.no. Boligsalg (Home Sales) consists solely of robot written articles about house and apartment sales, tagged down to street level to enable hyperlocal segmentation (see image). The high quality of the articles and images combined with the accuracy of the geo targeting now drive 60–70 subscription sales a month for the Norwegian publisher.
New client. A second of Schibsted's Norwegian regionals, Stavanger Aftenblad, will start publishing robot texts. SA follows sister publication Bergens Tidende in setting up a Home Sales section on the site, publishing automated texts enriched with Google Streetview, satellite maps and drone video frames – with a view to drive subscription conversions. Live in November.
Pageviews & Programmatic. German regional publisher ZVW use traffic texts to support their advertising business. The texts are published to a Staumelder (traffic jam alerts, image right) section on the website, where users are presented with info on the latest disruptions aswell as an option to select just their town. ZVW is monetizing from two to three ad placements on each article page, sold programmatically. The result: this page view driving content + ad calls are completely automatically generated.
We're proud to announce the launch of a brand new golf vertical build on automated texts – Golfing.se. The Swedish Golf Association and sports publisher ESMG have joined forces to publish the site and our new golf robot write texts from every competition in Sweden – from the pro level down to local Tuesday night events.
Swedish Aftonbladet now publish weather updates as part of their local initiative, where they have set up 230 local sites around Sweden, with partly automated content, including local sports, real estate sales and traffic updates.
We're excited to welcome our first German traffic client, Zeitungsverlag Waiblingen. In July they went live with automatic traffic alerts for their audiences in and around Stuttgart. ZVW use traffic texts to support their advertising business.
Atlanta Journal Constitution have for many years published yearly reports on Metro Atlanta real estate prices at county level. This year they've deployed United Robots' real estate texts, which have been modified to suit the huge metropolis and AJC readers. The texts are here.