The latest about news automation

Göteborgs-Posten live with automated real estate + new companies texts

Written by Cecilia Campbell | Oct 9, 2020 2:53:00 PM

 

Sweden's largest regional title Göteborgs-Posten has gone live with automated articles about real estate sales and company registrations. The launch is part of GP's reader revenue strategy, and the articles are behind the paywall – if you subscribe you find out who actually bought the house or what the new company will do. The plan is to target these texts on geography.