In June, Schibsted’s regional title Bergens Tidende launched a completely new premium vertical on BT.no. Boligsalg (Home Sales) consists solely of robot written articles about house and apartment sales, tagged down to street level to enable hyperlocal segmentation (see image). The high quality of the articles and images combined with the accuracy of the geo targeting now drive 60–70 subscription sales a month for the Norwegian publisher.
Join us at WAN-IFRAs DME Conference next week, Nov 10, where BT Project Lead Jan Stian Vold will share learnings and key success factors around this newsroom automation project.