Turn Land Registry data into attractive stories
This image from Swedish local media group MittMedia illustrates perfectly the difference between what used to be published and what the content looks like once it's been through the Property Bot. This type of content is highly interesting to advertisers and engaging to consumers. Images and geodata further increases the value of these stories.
United Robots is a reseller for Lantmäteriet which means we can provide media companies with the traditional registry lists for publication in print and online, as well as the new automatically generated texts. In other words; we manage – and develop – your entire business around land registry.
For MittMedia, implementing the Property bot has meant increased subscription sales as well as ad sales, according to MittMedia CDO Robin Govik (interviewed by Editor & Publisher). “We have seen a dramatic increase (more than 28 percent) in overall ad revenue the first half of 2018 compared to the same period 2017. There are many reasons for this, of course. But our ad strategy is pretty clear: Our business is built on loyalty. So by making content that is relevant for our loyal readers, like our Property Bot, we strengthen the ad business.”
In addition to text and images, the Property Bot can also generate “drone” videos on the fly: