Take control over the local sports coverage with our text robotic Rosalinda

United Robots text robot Rosalinda transforms in seconds data from football, ice hockey, bandy, basketball, handball and floorball matches to editorial summaries and pre-game texts.

Rosalinda will automatically and immediately create a publishable summary, the second the match results are reported into the Everysports database. The texts can either be published in the condition they are, or serve as a draft for a reporter to work on. This provides many advantages. The cost per published text will be dramatically lower than if produced manually. And the process is of course tremendously faster.

Automation of text production also provides a very large increase in the number of texts. For a normal sized Swedish news site it's several tens of thousands of texts each year. This in turn gives better SEO (search engine optimization) and drastically increases the possibility that the content will be shared on social media.

Personalized local news services, which many media companies are exploring, require automated content to be meaningful. Rosalinda can take into account who the reader is and his preferences when the text is composed. For super local news to be really super local, they must be produced in such an amount that it is impossible to achieve manually.

But an automated process also frees up time for the editorial staff to perform duties that are not suitable for automation - an analysis, retrieve quotes, etc.

By allowing Rosalinda do the heavy lifting - thus creating an article, analyze available data and write a relevant text and post the article on the right place in the editorial system and directly online - the foundation for a more efficient editorial flow is laid out. Moreover, it is a ticket to be able to develop new and potentially revenue-generating services.

The source of the automated articles is the largest database of sports in Sweden, Everysport. Access to data is secured through a long-term agreement between the United Robots and Everysport.

A subscription to the ROSALINDA sports package includes the following:

A pre-game article for each match to be played. The pre-game texts analyzes the form curves of the teams, we tell about the position in the table and how teams fared in previous meetings.

A match report for each match played. The text describes how the match went, what the results mean for each team's position in the table, which players scored and the next game is for each team. We also look back and pick up trends, for example, a series of wins or losses.

We also offer Smart summaries - constantly updated and relevant texts summarizing the situation in all series and divisions and for all teams appearing in the Swedish league system. Suitable for publishers who want to create special sub-pages or stand-alone sites for local sports.

Some examples from Swedish media sites: