klackspark.com – editor and robot collaborates

Östgöta Media have launched their new football site klackspark.com, which goes to show what a local media company can achieve by combining traditional local journalism and robot journalism – about football in this instance.

At klackspark.com robot texts from United Robots’ Sportrobot will be mixed with manually written articles about football in Östergötland. The Sportrobot will deliver automatically written summaries of all matches played in Östergötland, while Östgöta Medias journalists will focus on the bigger matches, news events, web tv and columns. The result is comprehensive coverage of Östergötland football.

As our Sportrobot will also begin writing about icehockey, floor ball and bandy this autumn, there’s plenty of scope for local media houses to create something similar about these sports.